(i) Reducing the pressure on primary raw materials and help preserving the environment and reducing pollution. This project will convert a major component of MSW that currently presents environmental and H&S impacts into a source of primary materials for the chemical industry displacing the need for unsustainable use of fossil derived feedstocks. This impact will be achieved by overcoming the technical and economic challenges inherent within the proposed RTD activities, verifying its economic viability as a source of raw materials for the chemical industry and as a means for the waste management industry to move up the waste hierarchy. As an integral component of the Dissemination and Exploitation activities a decentralised business model will be developed and widely disseminated to relevant participants in the waste management industry in a format that they can individually replicate for their benefit.

(ii) Fostering the use of secondary raw material, including if relevant in the context of urban mining. Waste2Go will transform MSW into a source of secondary raw materials, promoting a circular economy; it will enable greater security of the raw material supply to the chemical industry. Urban mining involves the reclamation of compounds and elements from products, buildings and waste. CPI currently manages a UK programme, the North East England Sustainable Resources Board and have commissioned a number of studies on urban mining, this experience will be utilised to both verify its acceptability and as part of the project's dissemination activities.

(iii) Building up on more sustainable consumption and production patterns, This project is inherently a move towards building more sustainable consumption and production; "creating more value while using less resources". The results from this work will take responsibility for sustainable waste management away from the uncontrolled and highly variable domestic behaviours and transfers it to decentralised municipal control. The use of sustainability studies as an integral component of the RTD activities will ensure that this can be scientifically verified and can be implemented as BAT with independent verification achieved through the EU ETV pre-programme.

(iv) Increasing the role of SMEs as end users or developers of green technologies, This consortium is dominated by SMEs throughout the supply chain. Five of the participants are SMEs, involved in both technology development and in industrial implementation. The Dissemination and Exploitation activities in WP9 will be led by one of these SMEs, Geonardo, with exploitation strategy led by another SME, FeyeCon and IP management led by another, CPI. As recently noted in the Economist: "the world's great centres of innovation are usually networks of small start-ups"

(v) Opening opportunities for new start-ups and markets in the medium term. FeyeCon have a track record in establishing bio-technology SME start-ups and developing new markets from innovative biotechnologies that they have developed individually or in collaboration with other partners147. As the project's exploitation leader they will identify opportunities and facilitate new biotechnology spin-outs from the project results. Geonardo have established a trans-European network of contacts within the environmental management sector that can provide routes to market for SME start ups. This project seeks to enable regional valorisation of MSW into chemical feedstocks, as part of WP9 financing options will be identified to support the development on a regional basis this new market this opportunity that the implementation of this project will generate, transforming MSW from a source of problems into a new source of material with economic value.